Lourdes Germán, J.D., founded and directs the Public Finance Initiative, a fiscally sponsored project of Third Sector New England that specializes in developing public finance programs that center the values of equity, sustainability, and inclusive growth in fiscal decision-making. Lourdes began her career as a public finance attorney at the law firm Palmer & Dodge, LLP (now Locke Lord, LLP) and then served as Vice President of Municipal Finance at Fidelity Investments, served as Vice President and General Counsel at Breckinridge Capital Advisors, and served as a Director at the Lincoln Institute of Land Policy where she helped launch and lead a global program of work on municipal fiscal
A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy.
How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design.
